Thursday, 11 November 2010
An Open Letter to Vineet Jain, The Times Of India
To,
Mr. Vineet Jain,
Managing Director,
The Times Of India,
Bennett, Coleman & Co. Ltd.
Mumbai
Congratulations Vineet Jain & The Times Of India for taking the lead...
….the lead in cleaning the corrupt India... Well, India is shining, but behind the glare are a huge number of corrupt individuals who are in a looting spree raping India day by day.... And you and The Times of India have in the recent past shown the courage to bring these demons in public which others have not been able to.
Being born and brought up in Bengal, have been fed by the rich media of The Telegraph and The Statesman, which let me be upfront, had and has much much higher quality of editorial and literature, may be the intellectual Bengal touch... But, even in the communist driven state they could not do what u guys have started....
My compliments once again for shifting your core from being just an “Aggregator of news” to becoming a “Social Change Agent”. I sincerely hope its not just momentary... this is what me or any common Indian has noticed in the past few years only... Be it the 26/11 or the CWG or the recent Adarsh Society Scam, you guys have done a good job and are responsible to get biggies like R.R. Patil, Vilasrao Deshmukh, Suresh Kalmadi and the latest one being CM Ashok Chavan get thrown out of their chairs, which the “Aam Aadmi” only wished, abused over a cutting-chai and forgot !
Some of your critics say that since you and TOI did not get the CWG Business contract, you screwed up the Common Wealth Games. It is not that it is for the first time in India, that some scam happened. But yes, it is definitely for the first time in India, that a Scam of a stature was brought out and people behind the same exposed, and the system pressurized to take a tough call. Some say that Vilasrao Deshmukh or Narayan Rane or the Opposition and others have used you to open up the Adarsh Society matter against Ashok Chavan... But for a commonner like me, it doesnt matter as far as the facts are coming on table and actions are being taken... Tomorrow, there will be another TOI to take care of Vilasrao and others... Some people say that you and your paper write only against a few segment or sect or lobbies of people, but for a commoner it does not matter, as the Awakening you have started, would create some other TOI to expose the segment you may be avoiding, if at all.
So in this Media Awakening, for whatever reasons be it, hope commoners like us are awakened and benefited in whatever ways. Thanks Vineet Jain and Team TOI for giving India the required literacy, being the medium of that lieracy. There are yet many areas that you - TOI initiated for eg. Avinash Bhonsle- Cidco and MKVDC Scam, the Lavasa scam, the Citiscape issues of Mumbai, which are as of now, hope not permanently lying low. Look forward to see them reach the right logical end, courtesy TOI !
Many literates and educated segment like us do mock down your “Aman ki Asha” or “Lead India” or “Teach India” as pure CSR activities which would bring in huge mass visibility and ofcourse the Ad revenues (Come on, lets not shy away from the core of the business we are talking about). I too personally feel the same at times, but well the above activity which you have not branded otherwise is the one which a commoner is appreciating and applauding and wish you the best and hope to see you playing this role of a “Change Agent” and not just a “Commercial Media” !
With Best Regards,
Jalpesh Mehta
Citizen of India
www.jalpeshmehta.blogspot.com
Friday, 13 August 2010
Kalmadi should be sacked and Indians should note 3 points !
As the CAG report emerges this evening, Suresh Kalmadi’s crime gets formally endorsed (Don’t understand why the F*#$ were we waiting for this, when every day we are seeing multiple proofs of frauds and scams worth Rs 2000 Crs in the Commonwealth Games (CWG) which are of huge budgets of Rs 11494 Crs (ref TOI headlines dtd. August 10, 2010) which is Public money – your and mine tax money (I just paid some more tax on July 30, 2010! And it pinches !)
TOI carried Headlines news in its Front pages for a week as below :
August 6, 2010 – Despite denials of shady Games contracts, heads begin to roll. Flower pots worth Rs 30 crs…
August 7, 2010 – OC had hand in all big deals
August 8, 2010- Kalmadi says – ready for judicial probe and would not quit as 40 days left for the game.
August 9, 2010- Kalmadi cleared payment for AM deal which he claimed he had never heard of. (Documents exposed)
August 10, 2010- Indian Medalists at CWG to get raw deal
August 11, 2010 – TOI forgot the issue in awe of the full page BigBazaar Ad;)
August 12, 2010- Key investors in top CWG supplier have fictitious village addresses. Got hockey turf contract at twice the market rate, lawn bowls at 8 times.
Despite all this, do not understand the heights of shamefulness of Kalmadi that he is still having balls to stand up and not resign and the as usual gayish stand of Manmohan Singh’s government to sit silent on this matter for so long ! This evening, post the CAG report, Arnab in Times Now was triggering the issue of Kalmadi to be sa
cked or stepping down..seconded by all the panelists from Sitaram Yechuri, Vinod Mehta, Kirti Azad etc. But, when I look at one resigning or being sacked, it gives me a feel of ridiculousness and mockery as the same joker lies underground for a while and springs back equally or more powerful…forgot Chhagan Bhujbal & the Telgi scam ? and today Bhujbal is the king once again, forgot RR Patil and his stupid comment on 26/11 ? and today he is back into the chair…its mockery and lets not discuss sacking or resigning for that matter ! There are many such examples….
I ridicule Subrata Roy Sahara (don’t say that he too has some hand or involvement, but he is not a patriot for sure to think about the country and advice the citizen and media to hold back the issue till the games are over.) I ridicule Sahara for even bothering to waste time convincing media and people.
Let us understand 3 things now :
Point 1 : PROTECT THE IMAGE OF INDIA : Whenever I have kept meeting investors abroad, they have been showing immense confidence in India, more than that of China or any other BRIC Country…primarily because of our demographics, DNAs and stable and better image of the government. Else India always had a reputation of being a corrupt country (Lets us accept the fact that we are…. I don’t want to go negative on the branding of the country as the readers of this blog belong to various countries and origins, but since majority of you are Indians, don’t mind sharing that its still easy in the country to do any level and intensity of crime and roam free and even win an election post that and rule the country too…..look at Satyam and Ramalingam Raju for an instance…
So coming back to the point, since only 40 days are left and the whole world is coming to India for CWG, it is important to sack Kalmadi and all relevant officials involved and revamp the whole board else the focus of Media would be more on the scam, scamsters rather than the game as each day a new skeleton would pop out of the box and the world would carry back the wrong image of India and because of handful of corrupts we all would suffer, right from entering another country to doing business with them, all would see us with a sight of suspicion. Media has done its job and no one (Subrata Roy or others) can stop them as they are bringing out facts, but dammage control is required with revamping the whole administration and the government giving confidence to us and the world that no one is indispensible and irreplacable and India has more qualified and experience people to run the show much well and much clean...net net, without Kalamadi and team... the show can go on..
Point 2 : ITS TIME WE WAKE UP AND LEARN TO REACT IN OUR OWN WAYS : India is one of the most literate country – I agree to it and the figures say so….but there is a difference between Literate and Literacy….We are literate but lack literacy….complicated ? Let me put a perspective….We are literate means educated and academically strong, but when it comes to literacy, we lack literacy ….literacy of what is happening around, what has happened and what are our duties….Indian memory is short and we believe in Chalta hai attitude…. We pay tax and we spend 5 minutes to crib about such issues, be it IPL corruption, Satyam Scam, or be it CWG….it is a gossip and time pass topic for us over a cutting chai and we immediately forget it…and when it comes to doing our duty, we fail…we never stand for injustice (I am generalising and not being specific that all do so), push back the corrupt officer for asking for bribe, rather we encourage as we are getting late to work and shelling out a hundred rupee note is simpler and the biggest point we crib about politicians….today we crib about Congress and tomorrow we may crib about the BJP….but most of us don’t even bother to go out and vote ….look at South Mumbai which contributes around 18% of the countries TAX, only 40% people bother to vote…rest take Holidays, enjoy movies and have Page 3 parties on an Election day which is just another Holiday ! This needs to change.
Point 3 : SUBJECT MATTER EXPERTS TO FRONT : Last point…. When I had been to Pune in 2000-2002, Kalmadi was a huge name there…. As Huge as Shivaji Maharaj in Maharashtra ! But if you go to Pune today you will not even hear K of Kalmadi. Even the paan-waala knows that Kalmadi has shifted towards sports where he makes more Money. Same is the story of almost all the heads of such associations (rich associations which are better on a cost benefit analysis than a city or even a state) are people not belonging to that field. What does Sharad Pawar understand of cricket ? Does Kalmadi even know how many games are there in CWG? Even Lalit Modi would not know what is “Manka dead”, and we have such people heading these bodies…. Where would passion, feeling or push come of one would not even understand the game and well, if you say they are good administrators, please give me a break....our IAS/bureaucrats are much better to do that or even someone from a common walk like Nandan Nilekani, N.Narayan Moorthy, Deepak Parekh, KV Kamath with fair credentials could be identifed to take this responsibility, if we feel Gavaskar, PT Usha, Milkha Singhs of the world are just sports men and incompetent for this job !. Well, or it should be a mix body comprising of specialists, administrators and if required (you cant do without because of various reasons) politicians. But all these should not be politicized. I dont know how much of this could a common man like me or you contol, but am sure somewhere down the line, this would make an impact !
Coming back to Kalmadi….but India, we are loosing confidence !! For us Kasab and Kalmadi are similar, (besides their last names starting with K;)…there are for similarities (1) Both played with Country and countrymens trust and money (2) Both are standing untouched today and god knows till when ? But one things is proven now…unlike the perception, the enemy is not next to us or in our neighbours, it is right there in our house and we meet him every time we tolerate or encourage corruption and contribute in building another Kalmadi !
And sincerely hope, that the Media (compliments for the initiative) and citizen like us with our own capacities and ways are able to throw out this Kalmadi in the next 24 hours and other Kalmadis in our daily lives !
Monday, 5 July 2010
Bharat Bandh- Only a Performance Appraisal of the Opposition
Back to the topic, if u ask me, Bandh is not an answer to get the prices in control. But the estimation is that the government would budge off in pressure of the opposition, which is 100% unlikely and if that happens that will be a victory of the opposition. UPA Government may reduce some prices next week, as they have been doing pre-elections to fool the short visioned voters, the would not be deemed under the so called opposition pressure. Bandh, to me is a wastage of productivity and loss of precious manhours but well, if my tax money is going to give me what the UPA government is giving, why not sit, relax and enjoy a holiday instead !
Having been born and broughtup on Bengal, I could claim myself as one of the most experienced writer on Ban
Well, back to the Bharat Bandh – from being a unconstitutional means of demonstrating against a cause this is more of a Performance appraisal of the opposition political parties. To give you a background, all parties have National Heads, State Heads, City Heads, Area Heads, Ward Heads and so on…Well, the State Heads of Opposition parties are under the performance pressure to do well and their fate, future role depends on today. Today evening will decide, how long will Nitin Gadkari stay as a BJP President - for 1 year of 4 more years. Today evening will decide who is stronger Shiv Sena or MNS and where the Marathi vote should go.
Now, a better example in a laymans terms. Mr. A is the head of X Opposition party in North Mumbai (Goregaon, Malad, Borivli, Virar, etc) and Mr. B is the head of Central-Thane region of the same party. Mr. A and his team in North Mumbai by the day end have ensured that (1) All shops are closed (2) There are no auto rickshaws and taxis on the floor (3) There are 5 trains stopped (4) There are 10 dharnas (Protest sit outs) outside the government offices. Mr. B ensured 1,2,3,4 and (5) also his men are seen in Media channels slapping some train commuters (You can see even on TV one clipping this morning) (6) There is a lathicharge on the activists and (7) 2 of their senior leaders have been arrested in full glare of media. Take a guess, will Mr. A be rated higher or B ? Ofcourse, undoubtedly, Mr. B and he is sure shot the party’s favorite candidate for being nominated as the Party chief for Mumbai or getting an MP ticket. Well, this is nothing but a Performance appraisal, PMS or Rating as you would call in your HR parlances.
To add on, Media plays a critical role. If a certain party has a good networking, they would carry along most of the channel guys for their event or action plan (for eg. Rail roko- stop the train, Fire the Bus etc). What do you think, is media so smart that they will be
Though none of us bother much, we may criticize or even call them fools, but sorry we are not their audiences, we are the 60% who wishes to be absent of go on a vacation while going to vote – so they care a shit about your and my views ! Their TGA (Target Audience) is the rest 40% - Lower and Lower middle class who would by being impressed or afraid come to vote for. They would also themselves with family step put with the parties. (some may claim they are the worst hit, but who is not?) And that’s the politics of India.
Well, its just 11:30AM and here is the interim report card (guess what will be the status by the evening)
Bandh is so called very successful ! Successful on all the performance appraisal and rating parameters like – Most Flights cancelled, Airport stranded. Public transport and private vehicles almost out of roads, shops shut across all states. Thousands activists /protestors arrested. Schools, colleges, markets shut. Offices Empty !!
- Kolkata and Bengal shut as usual.(Left ruled)
- Kerala, AP also shut as the opposition strongest (Left and TDP)
- Delhi – the centre so full focus of the opposition.
- UP – Lucknow - Lathicharged and Power hoses (water charge)
- Bihar- Patna badly effected.
- Mumbai – Major protests, roads empty, no taxis, autos, trains blocked, buses stoned and broken in Worli and Vakola, Private Cars of oversmart people pelted and hit.
- Pune- 26 buses broken. Shiv Sena, BJP leading the fray across Mumbai and Maharashtra
- Leaders of Opposition- the big names like Kirit Somaiyya, Sardar Tara Singh, Vinod Tawde (BJP) Abu Azmi (SP), Chandra Babu Naidu (TDP, Hyderabad) (they have become heros and will be released at night- cool, that’s the Law and Order in India )
Today, the total Opposition – the rightist, the leftists, are together for the bandh- the question is where were they, when the same could have been taken up in the Lok Sabha by a motion bill by the representatives of the citizen. But, the question is would they have got this visibility ? And if by any chance, the government reduces any prices post the Bandh (if Murli Deora and colleagues have been delivered their respective suitcases) – that will be the icing on their cakes.
Well, let me leave it upon the representatives you and I have chosen, if in case you have also chosen one…. I have plans for some cool beer, a sumptuous lunch, an afternoon nap, and evening movie or some teen-patti / poker at friends’ on a Monday !!! (unlike Calcutta, cant play cricket on the highway)
Picture Courtesy - bengalnews.blospot.com and Suresh
Friday, 12 February 2010
My Name is Khan – A Win-Win Strategy for 3 Parties
Today,
This is for the first time Raj spoke about his rival party’s protests against the movie. This as well as some more facts can open eyes of the Citizen and as a Marketing Strategies, I would refer the whole controversy around the Movie as a Win-Win Situation for 3 Parties. The Shiv-Sena, SRK and the Congress-NCP Government. The only party left out this time is Raj and his MNS and hence we hear him. (Pls Refer - http://ibnlive.in.com/news/why-slam-srk-and-spare-big-b-raj-asks-shiv-sena/1099743.html?utm_source=IBNLive_11feb10_MCDB_110210&utm_medium=mailer )
Raj’s point is very clear, which helps open the eyes of the Indian Citizen on the whole issue. The point is simple. “Such a noise is made over Shah Rukh Khan for this one statement of his. But no one is saying anything about Amitabh Bachchan singing poetry with Pakistanis for a newspaper,” said Raj at a press conference in Mumbai. “They are demanding an apology from Khan for his remarks on Pakistani players. But Bachchan was seen a couple of days ago sharing the dais with Pakistani artistes and reciting poems. If Khan has to apologise, then why not Bachchan."
This is a hard fact and I agree with Raj atleast for this. Some brief analysis on the 3 beneficiaries of the whole Controversy (1) Shiv-Sena and Bal Thackeray (2) SRK (3) Congress-NCP Government.
(1) Beneficiary 1 : Uncle Bal Thackeray who was almost a written off case as good as a Jyoti Basu, who most Calcuttans abused to the core, but when he died, all paid homage to, - Bala Saheb has all of a sudden come into limelight. The base is the Marathi Vote Bank and the existence (hindi- astitva) of Shiv Sena in front of the growing strong MNS of Raj Thackeray. Since 2-3 years, no one wrote or quoted Bal Thackeray so seriously except his own party run paper Saamna. And todays TOI is all praises about the man quoting that all from various walks of life come to Bal Thackeray to seek his divine blessings.
Well, nothing is wrong from their perspective. Any party will need some strategy to regain its lost vote bank and it is their job. This controversy will help get them some mileage as each of the 1500 arrested Shiv Sainiks who would have spent 3-4 nights in the lock up will be almost like a small semi demi god in their chawls and areas when they go back. They will be garlanded and welcome and will gain more popularity as much as Bhagat Singh gained to become like a martyr and fight for his cause. Each Sainik will get a new lease of life, a refreshed vote bank and this will help in the time to come.
(2) Beneficiary 2 : Bollywood Baadshah SRK- Well, I highly respect this guy not exactly for his acting, but for his marketing and branding skills and this could be the best possible way to outshine much stronger competitors around. That is the difference between Sachin Tendulkar and SRK. The former, sleeps on the floor and touches the feet of Uncle Bal and the latter squeezes the complete mileage out of the situation before doing so. The common factor is that possibly both sleep.
Now, coming to SRK – One fact is a mystery as per Raj and all of us too – will tweet SRK on this and am sure he will reply back with some convincing answer- that’s his skill. The Mystery is if SRK is backing the participation of Pakistani cricketers in the IPL, why did he not select Pakistani cricketers for his Kolkata Knightriders team.
The cast and crew of "My Name is Khan" are attending its premiere in
A good strategy SRK- to overpower the recent fame of Competitors - Aamir Khan (3 idiots) or even Amitabh Bachchan (even at this age,he keeps on doing anything to be there) or Sachin Tendulkar even Rahul Gandhi (if he sees him a peers from any angle). Atleast I see this a little positive as compared to others who have always bowed down and said sorry... Good stand SRK, atleast from a Citizens view.
(3) Beneficiary 3 : The Congress-NCP led government, where in CM Ashok Chavan and RR Patils Home Ministry has arrested 1500 Shiv Sainiks and warned 50 Middle level leaders (what do you mean by warn ??) and are assuring the Citizen of Mumbai full security and support just to fool us, where on the otherside, their own leaders like Sharad Pawar (NCP Head), DY Patil (Congress past few days to seek good wishes and blessings.strong man, educationist, now the Governor of Tripura), have been visiting Bala Saheb over the past few days to seek good wishes and blessings.
Lots of questions arises in the Middle and Upper Middle class on the assurances of the CM and team to control the situation - this class ideally do not matter for the politicians as they are not the vote banks. The proof is despite the assurances of Police and the whole bandobast, the cinema and multiplex owners do not have faith in the system and have not been selling tickets. But yes, the Lower and lower-middle class is ga-ga over the superb guts of the Government to commit full security and safety. This class does not understand that its the Governments job and they get paid for it. The Government is gaining more confidence of the so called votebank, the masses.
Thanks Raj, intriguing me to write this piece post reading your pain point. But you should also remember that when you were a part of Shiv Sena years ago, you and your team also protested against Sanjay Dutt (For Khalnayak due to his TAT case ) , Aamir Khan (For Fanaa) and your Favourite Amitabh Bachchan for Shahenshah (during Bofors).
Strategies aside, I am looking forward to see My Name is Khan either today, tomorrow or whenever and am sure many of us would - We should not get surprised, if we see Aditya Thackeray, the young and creative Shivsainik – son of Uddhav Thackeray watching and enjoying My Name is Khan with close friends. And one more good news for the young lovers… feel free to express your love this valentine, as the Sainiks will be busy achieving their targets for My Name is Khan !
Tuesday, 13 October 2009
INDEPENDENT CANDIDATES - Waste of Vote unless you have seen them work !
Just came back home post doing my duty of a responsible citizen – voting for the assembly elections. Was amazed to see some candidates with signs like “pressure cooker”, “diamond ring”, “car”, cricket bat” and “whistle” asking the citizen to punch on their symbols. Had heard about even symbols like gas cylinder, sewing machine, brush, cupboard, torch, table, cot, candle, iron, hat, ceiling fan, television, coat, electric pole and camera. We might ridicule these, but if a foreigner sees Lotus, Hand, Railway Engine, Cycle of an Elephant he will see it no differently than the gas cylinder, pressure cooker or a ceiling fan.If you read todays Times of India (13 Oct 2009) you will find that more than 50% of the candidates (1820 out of 3559) are Independent candidates, which was just 14% in 2004. Now the question is why is there such a steep rise in the Independent candidates ? The thought around the same is as below.
Had heard some senior corporatizens talking about increasing independent candidates which is good as they might be unbiased or uncorrupted and one should vote for them or give them a chance. There is a point, but take an example of Meera Sanyal of ABN Amro who stood and lost from South Mumbai seat in 2009 elections or for that matter an example of Mallika Sarabhai who stood against Advani or even stalwarts like IAS Chandrashekhar, Capt. Gopinath of Deccan taking their plunge as independents and loosing miserably, forget the unknown common man of India who stands as an independent candidate.
Well, let us agree to the fact that with 60% middle class and upper class sitting at home enjoying a holiday – watching movie, playing golf or having a pre-diwali get together one can never expect candidates like Meera Sanyals and other independants to win as it is the masses who go out to vote. Agree to ANOTHER SCHOOL of thought which says that why should I vote for a “Film Star” like Govinda or a Personal Secretary of a Politician ? and there it follows what happened in the corporation elections in Juhu in 2007 when Adolf D’souza with Candle as a voting symbol won from a prestigious Juhu constituency slapping the candidates of the leading parties hard on face. But these are exceptions and are valid in smaller elections like chosing the local corporators but definitely not the MP or MLA, where the constituency span is comparatively huge. One always looks at either the party or the personal record of serving the society or the area where the candidates are seeking votes.
Many politicians who are denied tickets by their home party and do not want to switch to the opposition often stand as independants and also win…. Can look at examples of Buta Singh or even George Fernandes, there are many. Many stalwarts entered Parliament unaffiliated to any party in India’s early years, including Minoo Masani, V.K. Krishna Menon, and J.B. Kripalani. Later, Purushottam Mavlankar was elected twice from Gujarat. Maneka Gandhi, too, has won as an independent. Well, if one studies these candidates they had some background and also had put in their efforts into serving the society or by participating in public life in their own way and not for just a short time but for a considerable time.
People object to independents for 4 reasons. (1) that they can’t win. (2) that they take away votes from a more winnable, but not necessarily more competent candidate, even if the best way to describe such candidates is that they represent “the lesser evil”. (3) independent members of Parliament (MPs) cannot be effective without party machinery. (4) they would be hostage to their constituents’ agenda. A recent news article dated May 20, 2009 14:59 IST (refer http://election.rediff.com/report/2009/may/20/loksabhapoll-most-independent-candidates-lost-polls.htm) clearly states that 99.75% independent candidates lost LS polls.
Well, if there is a consistency data then also why do independents stand is the only question I am sure you would be thinking of. Having some close links, the underlying answer which we as citizen might not aware could be as below :
No Ramlal who is a mere tailor earning Rs 800/- a month have political vision or an urge to change India. No Nandu, who is the secretary of the local Ganesh Mandal have the funds to campaign and gain support for himself and No Ganpat, the auto-rickshaw driver has his reach beyond his chawl that he can see any chance to win. Some have a reasoning that it is to get some fame, but why would one put his self respect at stake where he know he is going to loose and will not even manage to get more than 200 votes.
The reason is simple, if you see the Big 70mm Maharashtra Picture in a Silver Screen size. As per the political analysts, many argue that MNS is backed by Congress-NCP to break the Sena-BJP Vote bank. What stops Sena-BJP or NCP-Cong or any political party to promote some Ramlals, Nandu and Ganpats where they see the opposition strong- atleast they would break away some votes of the opposition, thus making way for the prospect, their candidates. It is no secret formula, even the common man at the chai stall is heard talking on these lines....The second school of thought is that look at the reality shows thesedays- why would a mother give away her baby to Rakhee Sawant to mishandle in the Reality Show – Pati, Patni aur Woh ? For Money or for Fame – there can be no other option. Why would a family come to the reality show- Sach ka Saamna and break their relationships by divulging the dark secrets where the wife has slept with the neighbour – that too on the National television – again 2 reasons – Money or Fame.
In the case of Independents also – there can be the same 2 reasons – Money or Fame. Fame is not that important but money is. Ganpat knows that in the rest of his life which is 10 years @ Rs 800/-pm, he is going to make Rs 9,60,000/- and if he is offered Rs 5,00,000/- he would stand for the elections as the short fame would help him earn Rs 1000/-pm instead of Rs 800/-pm. One also speculated that like in the Sales Structure of products, they too have Slab structure where 500-1000 Votes gets him Rs 1 Lac, 1000-2000 Votes gets him Rs 3 Lac, 2000-5000 Votes gets him Rs 5 lacs and so on and less than 500 votes NIL. And ofcourse some basic expenses and small amount of Deposit covered.
But, as I write this, many would still be voting for Independents who could be friends or for a so-called incumbency or need of change, but am sure the results would show. Am sure out of 1800 Independents, we may see some winners too, but am sure they would have put in a lot of efforts and hard work in their areas and the voters would know it. The only appeal was to alert fellow citizens not to vote just for voting and because you don’t like A and don’t want B to come to power. Just think, analyse and act. At the end of it the beneficiary is you and the sufferer too !
And for the Independent Candidates – please put in some years of social service in your area- create some visibility of your work – and then go asking for votes –and then I assure you that even if your Election symbol is “Chappal” (shoe) or “Lota” (tumbler-which people in rural India still carry for washing their shits) people would vote for you and you would win - else thesedays, the citizen be it the literate junta or an illeterate junta - are getting smarter - they will not even let Amitabh Bachchan as an Independent Candidate win !
Saturday, 27 September 2008
Raj Thackeray : Strategy of its Kind
If you ask any kid or youth in Mumbai thesedays : what is the name of the Vice President of India, one would not be able to answer (even Senior Managers in Corporates), but if you ask him to name a "Top of the Mind" Politician - The answer which immediately comes is "Raj Thackeray".
To an extent that Police, Government and Judiciary has failed miserably to act or react : (refer The Economic Times, 26th Sep, 08) - "Taking serious note of “hooliganism” of the Maharashtra Navnirman Sena (MNS) over the issue of Marathi signboards, the Bombay High Court on Thursday asked the state government why it can’t touch some people. “If you don’t have the political will, then give that message to the people that we cannot do anything,” thundered Justice JN Patel, while slamming the state government for its lax handling of Raj Thackeray-led MNS’ agitation on Marathi signboards. Are some people ‘untouchable’ for you?” Justice Patel asked, as the government could not file a proper reply regarding the action taken. The court also took note of Raj Thackeray’s tirade against joint commissioner of police KL Prasad. “Your home minister has failed to back the police officer,” the court said. Mr Prasad’s remark, “Mumbai kisike baap ki nahin” (Mumbai is not anyone’s personal property) had been ridiculed by Raj Thackeray. He had challenged the top cop to get out of uniform to find out who the city belongs to.
Well, I have been born and brought up amidst the Bengal Politics - The Naxalites, The Communists and the New born - Trinamool Congress of Mamata Banerjee, but havent seen such a fast paced visibility and empowerment of any political leader so far.
Well, the Man is in the news since a past few months, though for a wrong reasons (from a socialistic perspective) be it (1) Anti-North Indian Drama (2) Sign Board Issues (3) Apologies from Amitabh Bachchan and Jaya Bachchan and much more.But like every corporate, there is a strategy behind this too, and one has to agree that to an extent the same is so far successful. Every new product's most important success ingredient is its Visibility and then ofcourse the content and the value add, but it follows the Visibility thing. Here, the product in question or brand in question is Raj Thakrey / MNS. A new product launched amidst a stiff market competition with stalwart and leading products like the Big Thackeray & Sharad Pawars of the world (There is no one name in the Congress who is "the leader" and so in other parties). Now, imagine a situation for a new Dove Soap to succeed amidst the Lux and Pears of the world and we have seen Dove too come up the curve in the last 2 quarters - We all have seen a lot of visibility around the product and the brand via various marketing communication tools.
The background being the same as above (Soaps and New Political Parties) people do shift loyalties - could be for a new taste, change, incumbency, what ever the reasons be and we have various examples. But if one needs to look at some mathematics behind this Product Strategy, here you go :
Assumption 1 : Out of 100% population - 60% Vote (in the highest side possible)You, me, and most ofmus on the net fall a part of the remaining 40%...so we are not the Target Audience at all.
Assumption 2 : Out of the 60% Voting population; here some more break-up. Assume, out of 100 % of the Voting Population (60%), (a) 60% of the Voters would be Mumbai / Maharastra domiciled - majority Marathis..(b) 20% which was around 5%-10% are North Indians - thanks to Kripa Shankar Singh, Sanjay Nirupams and Amar Singh's of the world for the high influx in last few years.(c) 10% would be Dalits (again mix of both types) - tilted towards Babasaheb's & Mayamaam's BSP - Hardliners(d) 10% would be from the Gujju / Marwari / hardore Safrons, RSS, BJD, VHPs.From the above 60% - All parties now take their pie, be it NCP, Cong, SS, BJP...But majority in major pockets is either Sena or CongressNow, Raj Thackeray cannot touch (b) and (c) whatever he does. (d) is also somehwhat non-touchable but are important as they fund the game.So, you see the Man not going against the (d) Category at all.At the cost of (b)/(C) Category which he will never be able to woo, he is clearly wooing his share from Category (a) which is / was with his uncle, Sr Thackeray so far and successfully is / will now drift towards him.The Category (a) are the ones who can effect and help the Man setup a strong base and thats what he is successfully doing.He is stepping into the Shoes of the protector of Marathis - which his Uncle was ages back..Well, the best part is that the Govt. is supporting it - as the Game is making them break the Sena Outfit into parts ultimately helping them too in the long run.And, see the stronghold (on brand side now - at his Target Audience) the Man is creating, numbers are sure to follow.
Right Target ; Right Strategy - Every Organization has and so has this...One could not have taken a better agenda to create an Image at such a fast pace... thats the need in the digitized world... All set and done, Rakhee Savant is today making more money than any leading actress of the last egeneration and fame...do I need to say anything !
Maybe wrong from Our perspective (Many have called it Goondaraj, Racism at heights) and wrong from the perspective of all educated, corporate people, who may be reading this blog - Who are not the target audience for the strategy : He is right ! Well, many people say that this will not fetch any votes, and MNS will die a natural death.......but BJP took 25 years to become visible amidst the Congress Era....and it has to begin somewhere.... Just check the figures in the past six months : No. of articles / media coverges for Raj vs others, No. of SS loyalist shift to MNS; The next strategy from a Marketing Perspective could be"Raj behind Bars" (rather a self submission one then being arrested)- I am sure even he would have this in mind... this will give a further mileage, but has to be for a good cause - its a matter of going in coming out, till he finds another Agenda (best possible could have been of Shingur like)...and am sure the dynamics of seats in the next elections with NCP, Congress will show the rest.....
Well, did anyone hear about "Raj Thackeray" 1 year back ? No ! And Today ??.......Even miniscule seats he might get will help achive whatever is desired... And lets not forget, these 2-4 make the differences... we all have seen in the past...